Storyteller's corner

Actually, all the workshops and seminars in Cannes Lions Advertising Festival concern either the content for or technology of effective storytelling.  Sharing stories is the basis of our business and, some might argue, at the very base of what makes us uniquely human.

For The Roger Hatchuel Academy, I wanted to discuss Storytelling as the monitoring and predicting of the emotional response of potential consumers, over a period of time and  in different media! I wanted to do this by presenting a vocabulary which I believe effectively supports the complexity of Storytelling today.

…but getting into The Festival Palais was an emotional journey!

I forgot my Cannes Lions badge in my hotel room! And for those of you who have attended The Festival you know there’s no getting pass those Palais Door Guards without a badge.

I finally had to have a police escort to get into the room where The Academy Participants waited.

Well, I figured since I have a Posse why not come in dancing! Right?

So we began the seminar with some dancing, some swaying, and all loving, The Glee TV series version of ”Don’t Stop Believing” which was the theme of my presentation.

An hour and a half later, we finished our seminar with Susan Boyle’s ”I Dreamed a Dream” and those passionate, young Ad professionals were left with a clear (and physical)  understanding of the difference between the drama in stories and the dramaturgy of Storytelling for Advertising in the Digital Age.